Why Do Women Start Direct Sales Businesses?


Many guys out there have never put a moment’s thought into this question: Why did my wife join that direct sales company? If you’re one of those guys, this post is for you. If you’re a lady who has stumbled upon this post, maybe you’re looking into direct sales. Check this out and see if it strikes a chord with you.

So, why do ladies sign up for direct sales?

In my experience and reading, there are 4 major reasons:

1. They love the product the company sells.
2. It’s an opportunity to socialize and meet new people.
3. It’s a great way to exercise an entrepreneurial spirit.
4. They want extra income.

Phillips Panorama

Let’s discuss each of these and I’m going to add an extra that wasn’t so obvious at first:

They Love the Product!

Obviously it’s hard to sell something you don’t like. But the reality is there are so many different direct sales companies, the chances are good that even the guys out there use something regularly that was purchased through a direct sales company. Cooking tools & utensils. Cosmetics. Skin care. Jewelry. Candles. Scrap-booking. Cleaning products. Vitamins. Weight loss materials. Coffee. Purses. Home organization. There’s something for almost every area of product need you can think of.

So when they use the product, and they find they love it, it comes natural to tell your friends about it. That act alone is essentially “selling” it. There’s a comfort with the items and personal experience.

That’s why my wife signed up to sell Rodan & Fields. She has a thriving Thirty-One business and she loves it. But she started using R+F skin care products because they were better than the more expensive stuff she had been getting through her dermatologist. So why not share it with others?

The Opportunity to Socialize

In this crazy-paced world we live in, many people feel socially isolated. I’m tempted to blame it all on Facebook. But the truth is there are a ton of reasons why women in particular need additional outlets to socialize. First of all, they are much more social than us guys. Second, many women spend days at home, either alone or with kids. This is also true for teachers. So that social time, especially with other adults is a very necessary thing. It’s a great excuse to get out of the house.

The Entrepreneurial Spirit

Guys don’t have exclusive license to the entrepreneurial spirit. That drive to get out there and start and run your own company. This is especially true of people who are highly self-motivated. They make excellent direct sales consultants.

Unlike more “traditional” jobs (Though this is a misnomer as there are roughly 16 million people involved in direct sales in America. That’s 5%!), with direct sales, you get to start out as your own boss. Set your own schedule. Decide upon your own goals. Work it as hard or as easy as you want. That’s all pretty appealing. Especially when you consider all of the great pre-built opportunities out there to do just that.

After all, where else can you start your own company for $99 (some may be less, some may be more) and get the benefits of a sales system and support that are already pre-built by the parent company. People who actually start their own company and create something from scratch have a much harder time of it. Direct sales companies take care of that part for you. And then they surround you with resources and people to help you be successful in your business. If you’re successful, they’re successful.

Extra Income

The extra income you can get from starting your own direct sales business is impressive. Even starting out. Every company has a different commission scale (how you earn money in the company). But many keep is pretty simple and straight-forward. In Thirty-One Gifts, for example, a new consultant earns a straight 25% commission. The average Thirty-One party is about $500. So on average the consultant earns $125. The whole time involvement per party may be anywhere from 3-5 hours, so that works out to be $20-40 per hour. Then, as her team grows, the income potential is literally unlimited.

Check out this table (I’ll change it if the minimum wage changes):


Another, less obvious reason they sign up:

Praise & Recognition!

It’s been said that the vast majority of Americans only ever hear their name called out in positive recognition one time in their life: at their high school graduation. That’s a pretty sad fact. Direct sales companies are often known for the way they strive to support, recognize, and praise those who are committed to their products. It really is a great way to get positive affirmation in your life, because direct sales isn’t very hard. And the longer you stick with it, the more successful you are likely to become. It’s definitely an industry that rewards perseverance.

Question: Are you involved with direct sales? Why did you sign up initially? Did I forget anything?

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