The Ups and Downs of Direct Sales


Direct sales is like most other businesses in more ways than not. One of the biggest differences is to what degree the direct sales consultant is in control of the outcome of their business. Generally speaking, the harder you work, the better your results and the better your income.

But it’s not always that way.

There are ups and downs like any other business. Sometimes it seems achieving the same results is twice as hard, or next to impossible.

And here’s the thing: You can’t let the downs “get you down.” It’s just as dangerous to allow yourself to “slow down” when things are going (and growing!) great. Either of these situations can be personally devastating because as a direct sales business owner it is all so personal! 

So… what do you watch out for for the Ups & Downs of the direct sales business? And how do you break out of it if you get “down”?


Don’t Be Discouraged By:

  • A low turnout party
  • Low sales at a party
  • Cancelled parties
  • Difficulty booking parties
  • What you hear from other people about your company or industry
  • Lower sales or activity from your downline
  • Lack of support from your upline (your director, etc.)
  • A recruiting slump
  • Not meeting personal goals


When Things Are Going Great:

  • Don’t relax! Attack the business even harder!
  • Don’t “count on” your future – keep working it!
  • Look for ways you can be even more efficient with what you do.
  • Try to take the next step with your business. This is a great time to shift your focus from booking parties & making sales to recruiting for your team.
  • When you are positive and things are going great is when you and your business are the most appealing to potential customers and recruits! Capitalize on this!
  • Work to build new connections and expand your social circle(s) 


When Things Are Looking Down:

  • Remember that no matter what it is, it’s just temporary!
  • Work to make new connections and expand your social circle(s) – Yes, this is exactly the same as when things are going great. In Direct Sales, there is never a time to quit putting effort into this area. This is the “engine” of your business.
  • Think outside the box a little bit – have you been relying on the same tactics and techniques
  • Remember that every “no” gets you one step closer to a “yes!”
  • Also remember that you are still in control! The best way to get back on track is to pour on some more steam into your personal business.
  • Keep working hard no matter what is going on! Create a mindset of “plugging away” at your work. Have you really been working as hard as you could be?
  • Fake it ’til you make it! (Seriously, this works!) You are going to be so much more effective when you are exuding positivity than negativity. When in doubt, fake the positivity if you have to. Studies show this actually helps things turn around in actuality as well.
  • Focus on positive areas and positive things instead of focusing on anything negative going on.
  • Don’t get desperate! Desperate people look and “feel” desperate, and this will turn into more “no’s” in your business. It also makes people consider doing “desperate” things which are either non-productive or even unethical.


Expect the ups and downs of the direct sales business. But remember that those fluctuations are temporary and you are still in control of your business!

What is your take-home point from this post? What suggestions do you have for consultants?

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