I was reading through a Facebook page dedicated to Husbands of Thirty-One (H.O.Ts) and one of the guys asked the other guys what products they use to help promote their wife’s business, which started me thinking about this blog post!
4 Great Ways to Promote Your Wife’s Direct Sales Business:
1. Use Or Carry The Product!
It makes a ton of sense, if it’s at all possible to do so with your wife’s direct sales company, to actually use the product. With Thirty-One that means bags and accessories. They have many products in plain black and some are even marketed towards men. I love my leather and canvas messenger bag. If your wife sells products, there’s a good chance you can use something she has (maybe not so much for the Avon & Mary Kay husbands out there). Although guys sometimes need skin care products, too. I’ve recently started using the Unblemish line from Rodan + Fields which Holley sells. It’s really making an impressive difference for my intermittent acne problems.
2. Wear Some Branding.
At National Conference for Thirty-One, there were tons of HOTs around. Often we’d be wearing our wife’s team T-shirt. Other times there were HOT-specific T-shirts. I try to wear these whenever I make a run to the grocery store or get my hair cut. People always ask what the T-shirt is about.
3. Carry Her Catalogs.
I try to keep a couple catalogs in the car at all times. You may want to keep some in your office or somewhere else convenient for you to be able to hand them out. You don’t want to be in a position of being able to get some potential business but not have something to make that happen. Mini-catalogs are great for this purpose as well.
4. Keep Her Business Cards In Your Wallet
I’m horrible about keeping my own business cards on me. Honestly, I’m not in a business where I solicit clients, generally. But I do try to keep some of Holley’s cards on me most of the time. I really need to make that all of the time.
The whole point of all of this is really just to get a conversation started. If someone sees you wearing a shirt that says “H.O.T.”, there’s a good chance their curiosity is going to overwhelm their aversion to talking to a stranger and they’ll just ask “What is that about?” Once that conversation is started, you’ll have an opportunity to talk about the company and it’s products. Keep it quick. You’re better off leaving them wanting to learn more about it. And that’s when you give them your wife’s business card and encourage them to call her to find out more. There are a million different ways to do something along these lines, and I’m sure pretty much anyone reading this is better at it than me.
Girls: How can your guy expose people to your business? Share some creative ways or stories about it!
Guys: What lengths do you go to to get the word out about your wife’s business?