Goal-Setting with Your Direct Sales Girl – Part 2

Part 1 of this topic can be found here. If you haven’t already, check that out and then come back here.

Direct Sales Husband's Handbook

Apply Goal-Setting To Her Business

Everyone will have different goals for themselves but here are some things Holley and I focus on in Thirty-One that we try to set as goals:

  • How many parties per month.
  • How many recruits?
  • What recognition do you want to achieve within the company? (Ribbons at conference)
  • What level of incentives does she want to earn this year?
  • What about personal promotion? Last year she promoted to Senior Executive Director, now they’ve added a whole new level.
  • Promoting leaders on her team.
  • You may (or may not) want to identify specific personal sales levels or even income levels (we know a girl who sells Premiere Jewelry who worked out exactly how much she had to sell to put herself through collegeā€¦ and she’s doing it! How awesome is that?)

This is essentially just a list. In years past, the list included basic things like:

  • Make a monthly newsletter… EVERY month.
  • Do 2 fundraisers.
  • Recruit 1 girl a month.
  • Improve the party presentation.
  • Create emails for the team and new recruits.
  • Do opportunity calls, director’s calls, new consultant calls.
  • Go into each party with a recruiting mentality

I have some goals for her as well (I expect I’ll be getting some personal feedback on these from Holley, but I’m not afraid to share):

  • Reconcile business income and expenses every month instead of waiting until March/April.
  • Keep better accounting of who has paid and who still owes for product.
  • Work more in-home shows (4-6 per month)
  • Travel more to broaden her consultant base.
  • Travel to some of her team’s Celebrate & Connect meetings

You get the idea. Depending on where your wife is in her business, it may look like either of these or vastly different. The key thing is to try to make the goals as specific as possible. While Holley’s experience is mostly with Thirty-One, I strongly suspect these same principles will be present in every business.

Goals & Dreams

These are our actual goal book (on top) and idea books for Holley’s business and our life. They’re always nearby, in case we need to add to them.

Set 1, 3, 5, and 10 year goals.

This is a pretty huge deal as well. Just talking about all of this stuff will help to align you and your wife to the same goals. If you don’t talk about it, you might find yourselves with different goals completely. But by talking through it, I would bet you’ll find the same thing I did: Your wife will love you for this. Just so we’re clear, this isn’t just about the business side of things. You’ll want to set 1, 3, 5, and maybe 10 year goals for your business activities. You’ll definitely want to set those goals for your personal and family side as well.

I’ll give a personal example. Holley is a vacation girl. She loves vacations. Big, whole-family vacations. That sounds great to me (though maybe a little scary), but I’ve been focused on getting debt-free. Vacations and debt-free don’t really mix well. So Holley had the impression that I couldn’t care less about family vacations. But in reality, I’m all for it! In talking through this, we discovered that we were actually pretty closely aligned to the same goals, but that she had thought we were way way off.

This applies to both business and personal/family matters. Direct sales can DEFINITELY make your dreams come true. Setting these longer-term goals is like a road map. First we get debt free (which we can do in 4 months). Then we start planning for a big family vacation next spring or summer (remember those destination post-cards? This is definitely one of ours). Then in 3-5 years we start looking for vacation property and buy in the 5-10 year timeframe.

Don’t be afraid to dream BIG.

Every time we work on our goals, we get to talk about our dreams. This can be both emotional and fun and honestly it’s one of my favorite things to do in the world. Who knows what you can really accomplish in 10 years of working hard at something. Dreaming gives the emotional energy that you need to get through the rough periods. To try a little harder to make a goal. And it provides plenty of material for those “destination postcards” you’ll be making every year.



Girls: How do you think setting goals for your business will change the way you work your business? What goals do you plan to set for your business?
Guys: Do you think talking about her business goals and your life goals with your wife will change things? If you’re already doing it, tell about your experiences.

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