Business Organization Part 2 – Time & Calendar Management


Running your own business is always easier than people think in some ways… and harder in other ways. Often times, especially in direct sales, the person starting the business starts out running the business as a side enterprise in addition to . As a consequence, one of the first lessons learned in running a business by these new business owners is:

Calendar Management for Direct Sales

As a direct sales husband, this is yet another area that you can actually help your wife and her business quite a bit. There are a few keys to it that can really help you both:

1. Be Intentional About Her Calendar

To me, this means you start by sitting down and deciding exactly how you’re going to go about this. Decide to work on it together. Commit to doing this together.

2. Decide on a Calendar System You Actually Use

Work together on creating a system (that you both can use) to manage her calendar. This may seem obvious, and it is. But there is a hidden trap here. So frequently, people have great intentions to use some system, but then for some reason or another, they don’t use it routinely. There are hundreds of physical calendar organizing books you can buy and computers generally come with tools that can help with this as well. I believe it’s best to keep it on you. This means you both get a calendar and keep it “synced” with the same information. Digital calendars are good for this, especially if you have a smartphone.

3. Force Yourselves to Keep the Calendar Up to Date

There are going to be times when you’ll find yourself falling away from using the calendar. Once it becomes inaccurate, it immediately becomes useless and you’ll have to start over. So don’t let that happen. Go back to the calendar constantly. Know when she has parties. Kid events (that you can help with transportation). Primary job time conflicts. Keep the calendar either with you or in a single place so you always know where it is.

4. Week-At-A-Glance Meetings

Every weekend, before the week starts, have a strategy meeting. Pull out the calendar(s). Make sure it’s up-to-date and accurate. Discuss the week ahead. Decide where you, as a team, are going to spend your time and effort in the week ahead. It may take 5 minutes, or it may take 30, but this is time very well spent.

Closing Thoughts:

This is an important part of her business to set up early in the process. The earlier you find a solution that works for you, the more it will benefit you both in the long run. Also, be diligent on starting the “habit” of using the calendar and using it together. The general rule is that it takes 21 days to establish a habit, so get busy with it now!


Girls: What calendar or calendar system do you like to use?
Guys: Do you ever sit down with your wife to plan for the week ahead? How does that usually turn out?

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