Archives For August 2013

This is the 3rd in a series of posts about Team Newsletters for Direct Sales. Check out Part 1 and Part 2 if you haven’t had the chance to see them yet!

Tipstricks

Newsletter Notes For Direct Sales Leaders (Part 3)

Things You Shouldn’t Do With Your Newsletter

Don’t Do This:

  1. Overwhelm the reader with long passages of text.
  2. Change the style or format of the newsletter every month.
  3. Let the scope of the newsletter creep into something else.
  4. Fall for the temptation to use the newsletter for “soapbox issues.”
  5. Go crazy with too many different colors, fonts, etc.
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This is the 2nd in a series of posts about Team Newsletters for Direct Sales. Check out Part 1 if you haven’t had the chance to see that yet!

Tipstricks

Newsletter Notes For Direct Sales Leaders (Part 2)

Things That Make A Newsletter Work

Do This:

  1. Remember to keep it recognition-focused
  2. Keep it as short as possible.
  3. Whenever possible use pictures instead of words.
  4. If you include an article, either keep it very short or include highlights of take-home points of some sort.
  5. Listen to feedback you get on your newsletter and be responsive to it.
  6. Pick a style for your newsletter and stick to it.
  7. Use the tools that you have already.
  8. Find out who is actually reading the newsletter.
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As a leader in a direct sales company, you’ve worked hard to build a team. The people who belong to your downline are incredibly valuable to you because they are the key to achieving big dreams with your direct sales business. That makes keeping your recruits (and their recruits!) engaged one of the most valuable things you can do as a direct sales leader (the other thing you can and should do is model for them a high-quality personal business that they can emulate and duplicate).

In order to keep your team engaged, it’s important to reach out to them in different ways. Build that relationship and be there for them. Consistently. One of the things that can be most demotivating for girls on your team is when they need you and you’re not there. It happens, and it has happened to Holley. But do everything you can to avoid this! Trust me!

Ways you can engage with your team:

  1. Personal calls, emails, texts.
  2. Team Facebook groups.
  3. Group calls and training.
  4. Team meetings (business and social!)
  5. Monthly newsletters.

This post is going to focus on tips for your team newsletter.

One of the reasons I’m writing about this is that this is a great area for a Direct Sales Husband to step in and help out. I do a lot for Holley’s newsletter. Maybe you can help your wife with hers. (And if not, hopefully this article will still help!)

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The 3 T’s of ATTiTude

JasonC —  August 12, 2013 — Leave a comment

I recently had the opportunity to hear a great former coach (Bruce Pearl, former head coach of the University of Tennessee men’s basketball team) speak for a high school football team and really had some good take-aways that I think would be great for the direct sales consultant or small-business owner.

Bruce started out by saying how your year turns out depends on a lot of factors, but the key is your:

ATTiTude

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What is a H.O.T.?

JasonC —  August 3, 2013 — 3 Comments

HOTMetal

A H.O.T. Is 

  1. a Husband of Thirty-One
  2. emotionally supportive of his thirty-one wife
  3. always striving to help her achieve the most she can in her business (& life!)
  4. proud of his wife’s accomplishments
  5. confident in his manliness (despite being able to name every fabric pattern in the Thirty-One catalog on sight! But not the thread colors, though… that’s going too far ;) )
  6. the CEO guy (carry everything out! Or Constant Encouragment Officer!)
  7. an expert at photography, newsletter creation, web development, order sorter, embroidery inspector, full-time PR guy, social media strategist, or whatever else needs to be done!
  8. not afraid to wear hot pink (when necessary) or carry purses (sometimes lots of them)
  9. is comfortable being the only guy hanging out with 10 (a party) – 16,000 (national conference) girls 
  10.  always standing beside his Thirty-One girl, through thick and thin

We are all of these things and so much more! 

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Here’s an old post I did about resources for the Direct Sales Husband.

Here are some active Facebook groups for your H.O.T. to check out:

31 ManPac Facebook Group

H.O.T. (Husbands of ThirtyOne) Facebook Group

All right, guys, what did I leave out from the list? I know you’ve got some good ones!

Brief explanation of the graphic:

I was going for the look of hot metal just out of the forge. Back in the day I used to dabble with 3D programs, but this I did entirely within Photoshop. It has some 3D tools and this is my first attempt ever at using them. Overall, I’m not entirely satisfied, but I suppose it’ll just have to do for now, since this post was ready 2 days ago and I’ve just been dabbling with the image since.

The Jason Cox Facebook Page

JasonC —  August 1, 2013 — 2 Comments

This has to be one of the “weirdest” things I’ve done. I just created a Facebook Page for myself (really directed more towards this blog, though).

Jason’s Facebook Page

Why did I do it? 

1. I had a surprising number of people come up to me and ask me about it at conference. “Do you have a Facebook Fan Page?” That was a little shocking to me.

2. I’ve read several books and other blog posts that indicated that it is a good thing to do.

3. Recognizing that I’m not always the most “in touch” with current trends, the awkwardness of creating one was outweighed by the realization that Gen Y is social media dependent. Apparently one nearly doesn’t exist if there is no Facebook Page to prove it.

4. Since Thirty-One is going to allow Consultants to have Facebook Pages now, and I’m the defacto Social Media Strategist for Holley, it gives me the opportunity to see how it works so I can help her. (What crazy things we’ll do as a H.O.T.!)

Do YOU have a Facebook Page (or Fan Page)? What is your experience with it?

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