Archives For March 2013


I’ve blogged before about setting goals and how important that is to the success of your business. But the idea I’ll cover here is subtly different. Today I’m going to talk about the importance of creating your own definition of success.

One thing I’ve noticed in the direct sales industry is that so many women let other people define “success” for them. Whether that means society, family, friends, or co-workers. Whenever you’re letting someone else define success for you, it creates an empty or hollow end point. The sense of achievement you get from accomplishing something big will never really be there when you let someone else define your success point.

Common Pitfalls For Defining Success In Direct Sales:

1. Comparing yourself and your business to another person’s business.

This is especially true when girls who are either new in the business or who’ve recently become interested in working their business “hard” start looking at the superstars in their company. There is a temptation to compare themselves and create this expectation that they’ll be able to do the same. Most of the time, this is just plain unreasonable. For instance, going from consulting level to director and then senior director (in other words promoting multiple levels) within a short period of time.

This is a dangerous trap. Your situation is almost certainly different from theirs, whether that be your location or life situation.

Holley & Traci Strutting

Holley & Traci strutting across stage in recognition for earning the leadership incentive trip to Cancun last July.

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What does it take to be successful in direct sales?

Do you have to have a ton of friends? Be super smart? Highly motivated (or self-motivated)? Do you need to have money to make money? How about spending tons of time on the business? A marketing degree? Do you have to start early with the company (getting in on the ground level)? 

While I’m sure any of the above factors (with the exception of having money to make money) can certainly be beneficial, none of them are necessary. 

Dogwood in Bloom

So, what IS necessary to be successful in direct sales?

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